Manila, Philippines – At Marriott Hotel
As they represents BRAND’S Essence of Chicken and now available in supermarkets, drugstores and online on Lazada and Shopee.
Ric Requintina – General Manager
GSPDI
Patrick Tiope
Vice President -Sales and Marketing
GSPDI
Alicia Yen – Marketing Manager -Export Markets
Suntory Beverage and Food Asia
John Wong
Business Development Manager – Export Markets
Suntory Beverage and Food Asia
Peter Tiope
President – Global Strategic Partners Distribution Inc
Mimi Tiope -VP – Accounting and Finance
GSPDI
Maybelle Tiope -VP – Purchasing and Operations
GSPDI
This 180-year-old product “can help anyone to maintain a healthy body and a sharp mind”. It is made from all-natural extract of fine-quality chicken, hygienically processed under high temperatures. It also takes pride in being fat-free and cholesterol-free, with no added artificial chemicals or preservatives.
Filipino consumers looking for a natural energy boost now have a new wellness essential to turn to. BRAND’S® Essence of Chicken has officially launched in the Philippine market, bringing with it a heritage of over 180 years and a commitment to health and vitality.
A media launch event took place on February 12, 2025, at a hotel in Pasay City, attended by key executives from both Suntory and its Philippine distributor partner, Global Strategic Partners Distribution Inc. (GSPDI).
Among the notable attendees were GSPDI General Manager Ric Requintina, Suntory Beverage & Food Asia Pacific Director & Regional Head of Legal for Asia Pacific John Wong, Alicia Yen, GSPDI President Peter Tiope, and GSPDI Vice President of Sales and Marketing Patrick Tiope.
John Wong, in his introductory address, highlighted the significance of the launch beyond just introducing a product.
“Today, we celebrate an exciting new chapter for BRAND’S Essence of Chicken in the Philippines,” he said. “This is more than just a product launch—it marks the beginning of a strong and promising partnership between Suntory and GSPDI.”
He went on to share the rich history of Suntory, tracing its roots back to founder Shinjiro Torii, who started the company over 125 years ago by bringing wine to Japan. Through continuous innovation, Suntory has expanded its portfolio globally, with a deep commitment to quality and consumer satisfaction. Wong underscored that Suntory’s philosophy revolves around creating rich experiences that make everyday moments brighter and happier.
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A key aspect of Suntory’s identity, he explained, is its deep respect for nature.
“At Suntory, our business begins and ends with water. Without water and the natural world that nurtures it, we would not exist. It is essential to our work, and we strive to live in harmony with nature,” he shared. This principle aligns with the crafting of BRAND’S® Essence of Chicken, a wellness product made from premium-quality chicken using an advanced double-boiling process that ensures the preservation of essential nutrients.
BRAND’S® Essence of Chicken is designed for individuals seeking a daily boost in mental and physical performance. It is fat-free, cholesterol-free, and contains no added preservatives or artificial chemicals. The product, which can be enjoyed straight from the bottle at any temperature, is now available in select leading supermarkets, drugstores, and online platforms across the Philippines.
Wong also spoke about the company’s dedication to Monozukuri, a Japanese term that reflects the craftsmanship behind its products. “Our craftsmanship is about blending pioneering techniques with experience, creativity, and the empathy of our people to create the highest-quality products that delight our customers.”
As BRAND’S® Essence of Chicken makes its way into Filipino households, Wong assured consumers that the brand’s presence in the country will continue to grow. “Our trade partners and business associates can expect a strong and sustained presence for Essence of Chicken across stores nationwide, with exciting product launches in the years to come. We are committed to expanding our portfolio to meet the evolving needs of Filipino consumers.”
The launch of BRAND’S® Essence of Chicken marks a significant step in offering Filipinos a trusted wellness solution. With a proven history of supporting health and vitality, its arrival in the Philippines is set to redefine how consumers incorporate wellness into their daily lives. The collaboration between Suntory and GSPDI signifies a shared commitment to delivering high-quality, beneficial products to the market.
As the event concluded, Wong left attendees with an inspiring message: “Together, we embark on this journey with great enthusiasm, and we look forward to making a meaningful impact in the Philippines.”
With its heritage of excellence and a strong partnership driving its expansion, BRAND’S® Essence of Chicken is set to become a staple for health-conscious Filipinos looking to power up their day with a time-tested wellness essential.
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